D2 Creative Updates Two Signature Websites And Wins Two Prestigious Awards

SOMERSET, NJ – D2 Creative recently launched major website updates for two of its longest-standing clients, medical equipment giant BD and Fujifilm. Each site represents a significant upgrade to a site, originally developed by D2 Creative, that was a breakthrough in its time.

BD: Redesigning the Global Presence

D2 Creative has been a partner in the development and implementation of BD.com since its inception in 1996. Since then, the site has evolved from a simple repository of summary information about the organization into a true business-to-business tool that presents BD's products and services under one unified brand.

In updating the site, BD and D2 Creative worked in concert to elevate the online BD brand presence to a truly global corporation that crosses cultural bounds. The global web presence is driven by a content management system (designed and developed by D2) which enables global content owners to publish in local languages, select from a multitude of design templates and manipulate and manage images for use on the site.

The result of this collaboration was the successful launch of BD.com in March 2005 to acclaim from the BD team and its worldwide audience.

Fujifilm.com: Award-Winning Sites

Fujifilm USA, a leader in imaging and technology, sought to unify its brand strategy online across all of its audience segments—direct to consumer, business to business, and internal corporate workforce. D2 Creative analyzed the user base for each of Fujifilm's products and services, to determine the level and type of interaction to best serve that audience. The D2 team then created specific styling and experiences for each of the product categories and sub-brands under Fujifilm while maintaining the overall core brand image.

The resulting sites were honored by the prestigious MerComm "Galaxy" awards. The Digital Camera site won Silver Medal and a Bronze Medal went to the Fujifilm "Products for Learning" site.

For the Home Page of www.fujifilm.com, D2 Creative proposed an unorthodox solution—to remove everything that typically clutters a corporation's web site and simply leave the one attribute from the brand that resonates loudest—the brilliant image.  Focus group findings supported that approach and aided in the fine tuning of specific elements to ensure a successful online presence for Fujifilm USA.

The same approach was used for the corporate intranet site which serves Fujifilm USA's 9,000 employees. Originally developed by D2 Creative in 2002, Fujifilm's highly acclaimed intranet branded "The Green" was redesigned to support the updated brand image while putting important information at the user's fingertips within a customizable, immersive and highly engaging interface.

Contact:
Mike DeFabrizio
732.507.7337