Capturing China in Hi-Def

Appliedinfo Partners Honors its Roots with a Historic Journey

Somerset, NJ - Drawing a direct link from his past to the future, John Lau, president, Appliedinfo Partners, embarked on a two-week trip to his homeland of China in an effort to demonstrate the validity of high-definition television as a mass-market technology. With a focus on documenting China's untarnished natural scenery, landscape, and architecture, Lau set out to capture the images of his homeland not readily available to non-natives.

The purpose behind the high-definition technology used to capture Lau's trip was two-fold:  1) to leverage the available technology to convey the truest, clearest, and most stunning images of his homeland; and 2) to legitimize high-definition as a tool that will very soon be adopted by broad consumer and business audiences. Footage from this trip and future visits will be compiled into an ongoing documentary series.  In addition, D2 Creative, the communications division of Appliedinfo Partners, will continue to offer high-definition capabilities for the company's roster of clients.

Lau's trip encompassed visits to Hong Kong, Guangdong, and Shandong.  An ongoing project, future trips to Beijing, Shanghai, Sichuan, Yunnan, and Zhejiang are expected.  

"The province of Guangdong, my homeland, was particularly affected by the recent SARS epidemic.  I am so confident that the area is now safe, I felt that to travel there and capture its beauty in hi-def was of particular importance," commented Lau.  "Leveraging the creative, technical, and communications resources of Appliedinfo Partners, I believe our visit and the ultimate documentary will help to re-establish business and tourism links between the United States and China."

In addition to partnering with the local provincial Chinese governments, the project is endorsed by the Guangdong Tourism Bureau, Overseas Chinese Affairs of Guangdong Province, Overseas Exchange Association of Guangdong Province, International Department of Guangdong Television, Shandong Association for Overseas Chinese Scholars, and   Shandong Tourism Bureau.

About Appliedinfo Partners, Inc.
Appliedinfo Partners, Inc. is a diversified solutions provider that bridges the gap between technology and communication with a range of services that includes: database and custom application development; business technology product procurement; integrated design, marketing, and technology; and supply chain diversity software solutions.

Inherent to its name, Appliedinfo Partners values partnership relationships - with clients, with team members, and between Appliedinfo businesses. Through commitment to quality and innovation, Appliedinfo Partners serves clients by unifying diverse strengths and making integrated solutions.

Contact:
Mike DeFabrizio
732.507.7337