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10/17/2003

D2 Creative Wins iNova Award

Agency Recognized for Success of its Re-Branding Efforts

Somerset, NJ – Full-service marketing, design, and technology agency, D2 Creative, has been presented a Bronze medal in the third annual iNova Awards, a global competition that recognizes the world’s best corporate Web sites.  The agency was recognized for its own re-branding program.  Building on its 25-year history, D2 Creative re-launched earlier this year with a new name and approach to communications.

Addressing current market and client needs, D2 Creative took the proactive lead earlier this year by positioning itself as an agency capable of providing top-level communications programs or one-off projects by expertly identifying the proper mix of practice area, media, tactics, and branded services for each client.  The company offers marketing, design, and technology expertise that span all media, including Web, print, video, interactive media, and events.  Most importantly, D2 Creative practices a truly integrated approach that consolidates multiple areas of expertise under one roof. 

Details of the re-branding efforts and the agency’s capabilities can be found at www.d2creative.com, the newly-launched Web site recognized by the iNova Awards.

"In addressing the future of D2 Creative, we believed it was essential to embrace our past – not only in terms of quality of work and valued relationships, but also in terms of design and branding," said Patrick Sodano, creative director, D2 Creative.  "Therefore, the development of our new corporate identity and its roll-out onto our Web site needed to clearly promote D2 Creative’s key differentiators, while simultaneously providing a visual connection to our heritage.  Based on client response, as well as the recognition by iNova, I believe we have achieved our goal." 

In its 17th year, MerComm, Inc. – the sponsor of iNova – is the world’s only independent organization dedicated to defining the standards of excellence in communications, and recognizing that work the group feels has made an outstanding contribution.  MerComm-sponsored award competitions draw nearly 4,000 entries annually.

D2 Creative
A full service, integrated communications agency, D2 Creative leverages its expertise in marketing, design, and technology to support a full portfolio of in-house communications capabilities that span all media, including Web, print, video, interactive, and events.  In its more than 25-year, award-winning history, the agency’s core team has developed proven strength across industries.  D2 Creative serves clients in areas, such as healthcare, consumer goods, education, and not-for-profit. Clients include Fujifilm, Minolta, Pfizer, Novartis, McGraw-Hill, and PepsiCo.  D2 Creative is part of unifying organization, Appliedinfo Partners, Inc.  For more information, please visit www.d2creative.com.


Contact:
Mike DeFabrizio
732.507.7337






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