"Get The Picture" With Fujifilm Digital Cameras

Somerset, NJ – Providing a broad consumer base – from early adopters to soccer moms – with the resources necessary to navigate the world of digital cameras, including the array of quality Fujifilm digital cameras, Fuji Photo Film U.S.A., Inc. recently launched its “Get the Picture” digital camera Web site.  Designed and developed by D2 Creative, a full-service communications agency, the site includes educational resources, buying guides, as well as interactive product information tools.

As a pioneer in the digital imaging field, Fujifilm provides end-to-end ubiquitous imaging solutions for the digital market, giving consumers the necessary tools to Capture, Store, Print, and Share their photography.  The digital camera Web site was created with the continued goal of offering consumers cutting-edge options that complement various levels of expertise, while meeting individual imaging and information needs. 

“It was our mandate to both create a Web site that spotlights Fujifilm’s award-winning digital cameras, while providing integral buying, picture-taking, and other educational information,” said Peter Lyons, vice president of creative services, D2 Creative.  “The final product was a mingling of ideas and features discovered by melding the minds of our design, technology, and marketing experts.  It is the integration of these distinct disciplines that provides D2 Creative with its unique approach to Web site development.”

Key features of the “Get the Picture” digital camera Web site include:

• Digital Camera Showcase. An interactive product mall that features information, specifications, and imagery for the complete line of Fujifilm digital cameras.
• Camera Finder.  An interactive comparison tool that recommends specific products based on selected user needs.
• Guide to Going Digital.  A conglomeration of tools, including a Digital Dictionary and FAQs that address information from buying to basics.
• DigiKnow? A series of online, self-navigated courses for the digital camera newbie or enthusiast.
• Digital Camera Developing.  A guide to professional developing retail outlets for your digital camera photography.

More information about digital photography, Fujifilm digital cameras, and purchasing options can be found at:
http://www.fujifilm.com/JSP/fuji/epartners/digitalHomePage.jsp.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

D2 Creative
A full service, integrated communications agency, D2 Creative leverages its expertise in marketing, design, and technology to support a full portfolio of in-house communications capabilities that span all media, including Web, print, video, interactive, and events.  In its more than 25-year, award-winning history, the agency’s core team has developed proven strength across industries.  D2 Creative serves clients in areas, such as healthcare, consumer goods, education, and not-for-profit. Clients include Fujifilm, Minolta, Pfizer, Novartis, McGraw-Hill, and PepsiCo.  D2 Creative is part of unifying organization, Appliedinfo Partners, Inc.  For more information, please visit www.d2creative.com.

Contact:
Mike DeFabrizio
732.507.7337